Issue 01 · The Competitive Intelligence

Free SEO competitor analysis tool

Real Google Lighthouse audits + on-page scraping. Compare your domain head-to-head with any competitor and get a prioritized 1-month playbook.

Google LighthouseFirecrawl on-pageWayback MachineCertificate Transparency100% free

Issue 02 · The Field Guide

Everything you need to know about competitor SEO.

Five short chapters on how organic competitors win, where the opportunities hide, and the cadence that keeps you ahead.

What is SEO competitor analysis?

Stop guessing. Start reading the scoreboard.

SEO competitor analysis is the process of studying the websites that outrank you in organic search and identifying why they win. Rather than guessing which keywords to target or which pages to create, you examine what already works for the sites competing for your audience: the topics driving their organic traffic, the queries where they hold top positions, and the search demand they capture that you don't. The output is a clear picture of where your rivals are strong, where they're soft, and where realistic ranking opportunities exist.

What is a keyword gap analysis?

The shortcut: proven demand someone else is already capturing.

A keyword gap analysis identifies the search terms a competitor ranks for that your site does not. These gaps represent proven demand — real searches with real traffic that a rival captures instead of you. Gaps typically fall into three buckets: keywords where a competitor ranks and you're entirely absent, keywords where you both rank but they outrank you, and keywords where the SERP itself is thin enough that a focused page can break in quickly.

How to do an SEO competitor analysis

Five steps from rival URL to a concrete content brief.

First, identify your true organic competitors — the domains actually ranking for your target queries, not the brands you assume are rivals. Second, pull the keywords each competitor ranks for, with position, volume and intent. Third, cross-reference their rankings against yours to isolate the gaps. Fourth, prioritize gaps by realistic opportunity, weighing volume against difficulty. Finally, translate the prioritized gaps into content — each gap is effectively a brief describing a page you should build.

How to find keyword gaps between you and a competitor

Two lists. Subtract. The remainder is your roadmap.

List every keyword the competitor ranks for, list every keyword you rank for, and surface the difference — particularly the queries where they sit in the top ten and you rank beyond it or not at all. The highest-priority gaps are usually those where the competitor's ranking page is weaker than it looks: thin content, low topical depth, or a SERP without strong domain authority in the top results.

How often should you run a competitor analysis?

Quarterly deep dive, monthly check-in. Close gaps while they're open.

SEO is not static — competitors publish new content, rankings shift, and SERPs change as search engines roll out updates. Most teams run a full head-to-head quarterly and a lighter gap check monthly, which is enough to catch new content before it compounds into a durable ranking advantage. The longer a competitor holds an uncontested position, the harder that gap becomes to close.

The workflow

Two domains in. One playbook out.

Step 01

Drop their URL

Any competitor homepage. We figure out the rest.

THEM

competitor.com

SEO 78

vs.

YOU

yourdomain.com

SEO 64

Step 02

We run Lighthouse + scrape

Live Google Lighthouse and real on-page extraction. No estimates.

REAL DATA

100%

no mock numbers

Step 03

Get the playbook

Concrete fixes ranked by impact, drawn from real signals.

10 prioritized fixes
Real Lighthouse deltas
Topic gap list

Who it's for

Built for teams that move first.

Founders

Pick your wedge.

Spot the seam between competitors. Launch into open space.

SEO leads

Receipts in 90 seconds.

Skip the four-hour Ahrefs tab marathon.

Content teams

Briefs ready for writers.

Outline-ready angles instead of blank-page guesses.

Questions, answered.

Yes — no login, no credit card to view the dashboard. We ask for an email only to unlock the prioritized playbook.

The playbook is yours

The playbook is yours. Fox AI ships it.

Fox AI turns each gap into a published, ranking article — every day, on autopilot.

Start your free trial